“Should I hire a web designer?”
When you’re at the early stages of building your personal brand or business, this question can be a daunting one. To decide whether a website designer is the right choice for you, it’s useful to think through your goals and objectives. Learn more about the differences between building a site yourself or hiring an Expert, and how to decide which path to take:
Hire a web designer or do it yourself
You don’t need to know custom code or have advanced design skills to build yourself a quality website. A website building option like Squarespace makes it simple to launch and customize your online presence with templates and drag and drop tools. If you know what you need to accomplish and have bandwidth to get it done, designing your own website is a great option.
If you’re unclear about the exact vision for your website, want to strategize the best way to structure your content, or have other unanswered questions, it can be useful to hire a professional. Hiring a website designer comes with many benefits, including a faster turnaround time, added expertise, and a creative partner for your project. You can browse third-party Experts and find one that fits your budget and needs through Squarespace Marketplace. Marketplace Experts are vetted for their skills, experience, and knowledge of the Squarespace platform, so you’ll be set up for success.
What to consider before you hire a web designer
It’s important to identify the goals of your website before moving on to the design phase. The clearer your vision and objectives, the more easily you can build your own site, or get tailored support from an experienced website designer.
1. What’s the goal of your website?
Your website should always support the larger mission of your personal brand or business. Will your site showcase your work through an online portfolio? Or are you selling a product or service? If you choose to work with a designer, a Marketplace Expert can integrate tools and functions like ecommerce and scheduling into your site, ensuring that your online presence is aligned with your overall strategy.
2. Where is your time best spent?
Launching a new brand or running your own business has many moving parts. If you’re already juggling competing responsibilities, designing a site yourself might not be realistic. Partnering with a designer can free up time and resources so you can focus your energy on other aspects of your work.
3. Who is your target audience and how will you find them?
It’s helpful to have a general sense of who your website is being built for. If you’re launching an online store, this can include details like income level and location(s). You don’t need to have all the answers — you can leverage Analytics to learn more about your site visitors and start refining your audience after launch.
If you’re unsure about who you’re targeting, an Expert can strategize your target audience with you as you build your website. An Expert who specializes in SEO can also help you create and implement a plan to drive that audience to your site through search engines.
4. How quickly do you want to launch your website?
In many cases, a website designer can build your website in a matter of days, rather than weeks or months. If you’re aiming to hit a specific launch date or need to quickly create an online presence to capitalize on current growth in your business, partnering with an Expert can ensure that your project is finished on time.
5. What sets your brand or business apart?
Spend time thinking about your differentiators and how they can inform the design of your website. This includes everything from your visual branding to the products or services you offer. For example, if you’re launching an online makeup store that offers virtual consultations, you might prominently display the option to sign up for a consultation, setting you apart from competitors who don’t offer the same free service to their customers.
If you’re still determining what sets you apart, consider hiring a designer who has experience in your industry. With their added industry knowledge, you can build an online presence that’s uniquely yours.
6. Where do you see your website in one, two, and five years?
Thinking about the future of your online presence can inform whether you want to hire a website designer. A skilled web designer will help you launch and refine your site as you grow, and create an online presence that’s built for scale. With Squarespace, you’ll also have access to add-ons, upgrades, and extensions to help your website evolve and pivot with the rest of your business.
Ready to take the next step? Find an Expert on Squarespace Marketplace.