Here's a note I just received from Bob Sopko, Strategic Technology Alliance, Case:

.."I've been working on this for a number of months.  Here's a release we sent out last week.  You may find it of interest.  Ad supported mobile games.  

FreeMobileGames.mobi - Voice Gave Way to Text Messaging and Now Here Come the Games

http://www.prweb.com/releases/games/free/prweb958544.htm

Here's a little more background on how the technology can be used, info I've gathered from last year's April 25, 2007 ITS Quarterly Goals Mtg Minutes posted to the web:
"Bob Sopko plans to provide updated communication for students and parents in the orientation brochures. He's working on two dimensional codes with Sprint. Two dimensional codes is a technology used in Asia, Japan, etc. It allows a person to take a picture with a cell phone, and the picture takes the person to a web site for more information. Such as if a person was walking down a subway and saw a movie poster. The bottom of the pposter would have a code. A person could punch in the code and receive an informational clip. The same thing could apply at a grocery store and other locations.We'll use it for a scavenger hunt and that sort of thing..

Bob is a strong supporter of I-Open's work in Open Source Economic Development and Civic Forums at REI/Case and FUTURE@CIA, and Defrag Gatherings..adding his pragmatic perspective to the conversations and building connectivity and knowledge to open innovation networks in NEO.