Location

Pay-Per-Click Search Engine Marketing

November 30, 2004

11:30 AM - 1:30 PM   

Paid placement or pay-per-click search engine marketing is
offered by every major search engine, and is a critical component of most
successful e-marketing campaigns. As costs-per-click continue to rise, it's
more important than ever to maximize performance and ROI.

Join The Web Association, and our special Event Sponsor -
Brulant, as we leverage the expertise of local and national e-Marketing leaders
to discuss techniques and advanced strategies for managing and optimizing paid
search marketing campaigns.

Session topics will include:

# Value of Paid Search

# Search Term Research and Selection

# Bidding Strategies and Bid Management Tools

# Local Search

# Click Fraud

# Measuring Success

Learn about these topics and more at The Web Association's
paid search luncheon event, Tuesday November 30, 2004 at 11:30 AM at Windows on
the River (in The Powerhouse in The Flats, 2000 Sycamore, Cleveland, Oh. 44113
).

Featured Panelists Include:

# Sage Lewis - President, SageRock

# Lori Weiman - Director, Keywordmax

Moderated by:

# Paul Elliott - President, eMergent Marketing

Learn More and Register

Sincerely,

The Web Association

Welcome

The Web Association is a newly formed nonprofit professional
organization built upon the prior success of the Cleveland Chapter of the
Association of Internet Professionals (AIP). The Web Association has roots as
one of Northeast Ohio's oldest and most respected professional associations.

Our mission is to serve as a professional organization for
the Northeast Ohio Internet community, offering an open forum, education,
mutual support and networking opportunities to stimulate business growth.

The Association hosts monthly luncheon events on current
topics of interest to the local Internet community. Exclusive member-only
events, workshops, and networking opportunities help foster growth within
Northeast Ohio's technology and business communities.

Learn More and Register