Prelude2Cinema becomes a Branded Entertainment Company
Submitted by prelude2cinema on April 29, 2006 - 1:32pm.
Digital Movie Company Prelude2Cinema has become a Branded Entertainment Company To explore what that means, we first have to look at what is branded entertainment. First, it looks like product placement, but it is not. It is the integration of a brand into a creative production. The integration must be done in a way that promotes the product, but also allows the creative production to entertain. This is a new field, but yet it has its roots in the beginning of movies and television. Prelude2Cinema first flirted with branded entertainment when it began the TV Series "Out of Darkness." Now the company is still producing the TV Series, but it is also focused on gaining a firm hold in the business of integrating brands into creative productions. For more info on Prelude2Cinema's new direction, visit http://prelude2cinema.pbwiki.com/A-Branded-Entertainment-Company and download the attached PDF
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