Making It Know

Grow Your Business with Local Pickup

When you’re launching your online store or scaling your existing ecommerce business, shipping and order fulfillment can be a time-consuming task. Processing, packaging, and mailing orders quickly adds up as your sales increase. It’s a good problem to have, and there are simple solutions. You can give your customers more options and simplify your business by offering in-store and local pickup of their orders.

What is local pickup?

Local pickup is an alternative to traditional shipping and order fulfillment that gives customers the option to pick up their order directly from sellers. For example, you might offer the option for customers to order online and pick up in-person at your storefront, or another pickup location like a fair or farmer’s market.

With local pickup, you can easily offer in-store or on-site pickups to your customers. Expand your reach, connect directly with shoppers, and increase your bottom line — all with one seamless integration. Local pickup is free with a Squarespace Business or Commerce plan.

Learn more about the benefits of offering local pickup — for your business and your customers:

Increase sales

Local pickup cuts out shipping costs for shoppers who choose to pick up their order. When you give customers options that reduce the cost of their purchase, they’re more likely to complete checkout — which means more revenue for your business.

If you already sell on a marketplace like Etsy, you can offer pickup by importing Etsy products to a Squarespace website and setting up pickup as a new option for your customers.

Save on fulfillment costs

In-person pickups don’t just save money for your customers — they also cut back fulfillment costs for your business, and time spent preparing orders for shipment. From packaging to postage, save on added expenses anytime a customer chooses local pickup for their order.

Grow your community

Whether you offer pickups at your storefront, a local fair, or the weekend market, local pickup enables you to connect with your customers wherever they are. You can add new pickup options for customers as you expand your reach, and create more awareness of your brand and products by offering pickups in popular locations. Local pickup also gives you the opportunity to connect in-person with customers and build more direct relationships outside of your online sales.

If you have a physical storefront, you can add your location to your website with Google My Business so customers can easily find your pickup location. Squarespace users can also check Geography Analytics to strategically set up local pickup based on where customers are located.

Make your business more sustainable

When you offer local pickup, you also distinguish your business for customers who value environmentally friendly brands. There’s no need to box up products or print shipping labels, which means you can reduce your business’s environmental footprint by cutting back on cardboard, paper, tape, and other waste from packaging.

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