Making It Know

How to Build and Grow Your Mailing List

Email marketing continues to be one of the most effective marketing channels for brands and online businesses. By employing an email marketing strategy, you’ll be able to directly communicate with your most engaged customers or audience members. In order to ensure you’re making the most of this channel, it’s important to grow your mailing list by continually adding email addresses from those customers who have opted in to receive your email marketing. Growing this list ensures you’re maximizing your potential reach and ability to drive traffic and actions (like sales or event RSVPs) on your website. It’s also a great way to grow your brand awareness and community. 

If you haven’t sent out branded emails before, Squarespace Email Campaigns is a great place to start. By using this feature, you’ll be able to manage all of your email marketing in one place. Get started by setting up your first email campaign. You’ll be able to access a variety of beautiful templates that you can use to communicate directly with your customers in a style that’s consistent with your personal branding. When you're ready, you'll be able to send it to one or more mailing lists. You can also add your contacts directly to a mailing list, add signup areas to your site so visitors can subscribe, and even export your contacts. 

To get started with your first Mailing List, simply click ‘Add’ within your Campaigns dashboard. You can organize your lists however you’d like depending on what audience you’d like to reach with each list. When you've created a list, you can add contacts individually, import them as a .csv file, or connect your list to your newsletter subscription forms. Be sure to check out our best practices for building a mailing list to ensure that you're getting the most out of these marketing tools. 

Once you’ve set up your first mailing list, it’s time to add your contacts. You can add contacts manually or add an entire list of contacts. To add an existing list of contacts, simply  import a .csv list of people who have already opted into your marketing communications. You can also create a new Mailing List with these existing contacts. 

When your mailing lists are established, it’s time to implement tactics on your site to ensure you continue gaining new subscribers. One of the best ways to grow your mailing list is to add a Newsletter Block to your site. Newsletter Blocks add an option for your website visitors to subscribe to your email marketing. You’ll have the ability to place this block wherever you see fit, however, the footer is a popular place for this block. You can also add a customizable Promotional Pop-Up that appears when visitors land on your site that encourages them to opt into your newsletter. 

Try employing some of the tactics above to ensure you continue to grow your community and subscriber list. Interested in getting started with Squarespace Email Campaigns? You can try it today for free. After you send your first three campaigns, pricing starts at $5 a month for annual plans. Click here to learn more. 

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