Choosing a domain for your business website can be daunting. The possibilities are almost unlimited. Here are a few important points to consider when searching for a domain so that your online business can stand out on the internet.
First, write down a list of potential names for your brand or business. If you’re committed to a business name already, write down all the variations and alternate spellings of that name. Then, search for these names or phrases online. That way, you’ll be able to see if they are already associated with other popular brands or names. Try to pick words or phrases that speak specifically to your brand. Avoid overly complicated word play or puns. The domain should be the thing that makes your website easier to find—not harder.
Depending on the type of website you have, you may want to use your first and last name. Or, if you have a large social media following, you may want to use your handle as your domain, so your fans can find you easily.
Next, review the list through the lens of your existing brand. Even if you haven’t launched your business yet, you probably already have a sense of the kind of brand you aspire to be. The name of your company—as well as your domain—sets the tone for the entire website.
Now that you’ve narrowed your potential domain names down to a short list, it’s time for some feedback. Share your favorite names with a few members of your personal or professional network. Ask them to give their thoughts on what the name suggests, how it fits with your branding, and whether it’s memorable or not. These contacts may also suggest creative new ideas to add to your list.
When you’ve chosen your favorites, you can start searching for your domain name to see if it’s available. Make sure you choose names or phrases specific to your brand or business.
Keep in mind that you can also select your own TLD. A TLD, or top-level domain, is the part of the URL that follows the last period, such as a .com, .org, or .net. You could keep it simple and choose a .com TLD or get creative and select one that’s specific to your industry or business, like .cafe for your coffee shop.
If you purchase an annual Squarespace plan, you’re eligible for a free custom domain. If not, you can still purchase a domain name for your website. If you already have a domain, you can simply transfer it or connect it to your site. Want to learn more about how to kick-start your site? Check out our webinar here.