Making It Know

How to Make Your First Sale

Making your first sale is a key accomplishment for any new business. Creating a new source of revenue for your company could unlock a number of opportunities for you as an entrepreneur. Of course, in order to achieve this goal, it’s important to set yourself and your online store up for success.

Here’s our step-by-step guide to making your first sale.

Step 1: Build an online store

Before you start selling, it’s crucial to build an online store – and brand – that sets you apart from the competition. Take your time creating an online presence that works for you. Check out this article for a step-by-step guide to launching your ecommerce website. 

Once you have the basics: 

  • Double check to ensure that your key products are featured prominently. 

  • Spend some time adding stand-out imagery and specific descriptions. These will help future customers determine what they’d like to buy first. 

  • Be sure to add prices that work with your business’ bottom line. 

  • Connect a payment processor to your website.

  • Review your shipping options. Determine what will work best for both your business as well as your customers.

Step 2: Define your target audience

Once your online business is up and running, it’s important to start getting visitors to your site. However, while it may be helpful to have anyone land on your store, it’s more important to get people who are interested in buying your products or services.

Spend some time thinking about your audience. It helps to ask questions like: 

  • Is your brand designed to help support people considering their retirement?

  • Or is it more targeted to twenty-somethings just starting their careers? 

  • Does it have elements that speak to people living in a specific region? 

  • Or does it have global appeal? 

Your company may work for many different types of people, but it can be helpful to think about who would get the most of your products or services. That way, you can craft your copy, messaging, and product imagery in a way that speaks to that audience.

Step 3: Drive traffic to your site

Once you have a sense of what kind of traffic you’d like to drive to your site, you can be more strategic about how to promote your business online. 

Social Media

Take advantage of social media: most platforms are free and it’s easy to set up accounts where you can share the latest updates from your website. If you already have a social presence, be sure to connect your account to your website so you can automate sharing new blog posts or new product announcements with your followers.

Email Campaigns

In addition to social media, be sure to set up Email Campaigns. This way you can use email marketing to speak to existing customers as well as potential customers. If you create a monthly newsletter, folks who sign up can get updates directly delivered to their inbox which will then encourage them to return to your online store to buy more products.


Don’t forget to make sure your online store is optimized for search engines. Being intentional about your SEO potential can make a substantial difference in how your website visitors find you via organic search. 

Check your online store’s Analytics to measure the traffic to your website and its sources. That way you can see what’s working and what needs to be improved.

Step 4: Make your first sale

Your online store has been built, optimized, and promoted. It’s time to make your first sale. If it doesn’t happen right away, don’t worry. Continue to follow through on your marketing strategy to make sure your target audience is learning about what you have to offer. 

If visitors are stopping by your store but not buying anything, consider changing something up to see if that converts more buyers. For example, maybe your product is too expensive for the competitive market. Or maybe your items are not featured as prominently as they could be on the page. 

Step 5: Keep the sales momentum going

Once you start selling, it’s time to revisit your Analytics page to get a better sense of who is buying what. Learning these key insights about your customers will help you to become even more strategic when it comes to production, inventory, promotion, and pricing. Be sure to reward your loyal customers with the occasional discount or promotional offer. Ask them to tell their friends about how much they love their purchases. If you haven’t yet, build a branded newsletter so you can stay in touch with your customers and remind them of all that your online store has to offer. 

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