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SQSP FAQ: Improving SEO on Your Squarespace Website

Whether you just launched a website or are reinvigorating an existing one, SEO is an important tool for making your brand or business discoverable online. Read on to find answers to top customer questions about Squarespace SEO, from template optimization to the importance of Google Search Console, and learn additional tactics to take control of your website’s presence in search engines.

How do I verify Google Search Console on my Squarespace website?

Connecting to Google Search Console is critical for SEO, because it helps manage your site’s presence in Google search results. To use Google Search Console, you need to verify your site with their services once it’s live. To complete the process, follow this step-by-step guide.

Once you’ve connected your site with Google Search Console, you can use Analytics to learn which keywords visitors are using to find your website. You can also gain more control over edits and updates to your presence in search engine results pages (SERPs) by requesting that Google index your site immediately after you’ve made updates.

Is my Squarespace website automatically optimized for Google and other search engines?

Squarespace templates already leverage key aspects of design and user experience that will benefit your site’s overall SEO. Our sites also include features like a built-in sitemap, structured data, and automatic redirects that are key to search result ranking. Learn more about Squarespace SEO features.

How can I increase organic traffic to my Squarespace ecommerce website?

Like all Squarespace templates, Squarespace ecommerce websites are designed to maximize your store’s reach and help customers find your products. Every time you add a product category to your online store, your Squarespace website automatically generates SEO-friendly pages with static URLs and links the product category page to other relevant category pages — which helps build page authority. Squarespace online stores also have category navigation links and breadcrumb links to help Google and other search engines index your store. To take your Squarespace online store’s SEO strategy to the next level, learn more about optimizing your ecommerce website.

How else can I improve the SEO of my Squarespace website?

Learning how to improve SEO on Squarespace ultimately comes down to understanding the full range of factors that influence your site’s ranking. Search engines value and prioritize websites that are regularly updated with new content, so launching and consistently contributing content to a blog on your website is one key way to improve or maintain your ranking in SERPs. When content is newly published, it signals to search engines that your site is active and should be indexed often for updates. 

Ensuring that your site meets accessibility standards can also improve ranking. This includes giving each page on your site a page title and description, as well as adding alt text and captions to all images since search engine bots can’t “read” imagery. For more ways to optimize your Squarespace website for search engines, consult our SEO checklist. You can also hire an independent Squarespace Expert through Marketplace to enhance your site’s SEO.

It’s important to note that it can take search engines two weeks or more to crawl a website — if you make improvements to your site’s SEO today, you should wait to see the full return of your efforts weeks and months down the line.


Looking for more answers or information? Browse SQSP FAQs to learn more.

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