Making It On Trend

Launch It: Five Artists Capture the Entrepreneurial Spirit

An idea becomes reality when it’s shared with the world. At Squarespace, we celebrate the entrepreneurial and creative spirit by encouraging people to bring their ideas online. If you believe in something, launch it.

Print Club London was created with a similar mission in mind. A screen printing studio and online gallery, Print Club London is dedicated to nurturing creative talent and the craft of screen printing. Central to their values is to produce high quality, limited edition screen prints at an affordable price, making their online gallery accessible and inviting for artists and customers alike. Co-founded by husband and wife duo Fred and Kate Higginson, Kate explains, “the aim with Print Club London was very much to create a welcoming place that allowed you to be a little messy, get creative and learn from the community around you.” Print Club London houses 150 artists in its east London warehouse, and offers a powerful digital platform and access to an uplifting community of fine artists and digital designers.

Squarespace partnered with Print Club London to ask five British artists to illustrate what the Launch It campaign is all about — the moment you turn a dream into reality and launch your idea into the world. Drawing on her experience working with up and coming artists, Kate notes: “I see so many incredible artists who are afraid to take that leap and put their work out there. It’s so personal and so scary! I think the Launch It campaign encourages more people to feel brave and take that step.”

Learn more about each of the prints in the limited edition ‘Launch It’ collection, and the artists who brought them to life:

Lucy Mahon


London-based artist and illustrator Lucy Mahon worked on multiple pieces in her effort to capture the exact moment of launch. Created using soft pastels and different colored papers, her final print was directly inspired by her own experience of taking the leap to pursue her art full time. She recalls, “it felt a bit like going into the unknown. It reminded me of that moment right before I submerge into water when I go swimming outside.”

Encouraging other artists and entrepreneurs to launch their own ideas into the world, she explains that, above all, it’s important to “follow the work and create the things that genuinely excite you the most.”

Jacqueline Colley


An illustrator and pattern designer, Jacqueline Colley’s work is characterized by playful colors, bespoke typography, and themes of travel and curiosity. In setting out to capture the moment of launch, she immediately began “thinking about rockets, tin toys and science fiction comics with rockets blasting off on missions to explore space!” Creating papier-mâché shapes from repurposed cardboard and newspaper, she then hand painted them with acrylics to bring her project to life. Thinking about the audience for her art, she hopes “the optimism and courage of space travel feels as infectious to them as it does to me — feel the fear and do it anyway!”

Rose Stallard


For Rose Stallard, creating a print that captured launch was all about offering inspiration and motivation for entrepreneurs and creatives as they climb closer to that pivotal moment. She explains that, “from initial drawings to the finished screen print I wanted fun, colorful artwork with a strong message of ‘you can do this!’ Using a screen printing technique, Stallard created her print to be “a playful reminder to believe in yourself.” 

Stallard encourages anyone launching a creative idea to “make the work you want to make and don’t be too precious.Your work will develop and change over time. Don’t be afraid to make mistakes, just get it out there.”

Craig Keenan


A printmaker with a strong focus on cyanotypes, Craig Keenan uses chemicals to create photosensitive paper and expose photographic images. Interpreting the moment of launch literally, he titled his piece “...and even if you miss…” to inspire entrepreneurs and creatives to take risks. He encourages anyone with a creative dream or business goal to “do more, plan less. But still plan a bit.”

In thinking about his own online presence, Keenan notes an intrinsic connection to his creative work: “It connects me with an audience I would otherwise not have access to and gives me a presence and context in which to be viewed.”

Simone Brewster


Simone Brewster, who creates large scale sculptural furniture, objet d’art, and jewelry, wanted her piece to capture “a feeling of reaching a bursting point. Once you’ve done the groundwork and amassed a body of work, it’s time to share it. The composition became an expression of readiness. I wanted to encourage people to go for it.” Using a mixture of acrylics and indian inks on heavyweight paper, she was inspired by her own experience with launching a business, and the nerves and excitement that build as launch day approaches. 

Brewster notes that she’s learned that sharing your idea with the world and letting go of perfectionism is critical to realizing your own potential: “You can’t learn and adapt if the idea stays in your head. You have to test it in the real world, learn and grow through doing.”

View the Squarespace x Print Club London ‘Launch It’ collection, available on Print Club London for a limited time.

Ready to launch your next idea? Get started with Squarespace.

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