How to
Start a Blog

A step-by-step guide to creating a beautiful Squarespace blog.

It’s time to share your story with the world. With a blog, you have the opportunity to express more about who you are, what your brand represents, or what your company wants to achieve. A blog gives you the opportunity to craft longer form content that helps to develop your brand and establish your presence online. This guide will show you how to create a blog using one of our beautifully designed website templates that fits your style so you can start publishing your posts today.

01. Choose a template

To get started, you can choose from any of our award-winning website templates. We have a specific group of templates designed to showcase blogs, however, if you already have a Squarespace website, you can simply add a blog page.
Explore the various template options to find the one that best represents your personal style and tone. For example, if you prefer a clean and balanced grid layout, check out Fillmore. Or if you like a bold, striking header, you may want to try Paloma. Once you’ve decided on a blog template, make sure you add a custom domain so your fans and followers know where to find you.
Explore our templates

02. Write your first
blog post

Find your voice

Now, it’s time to get started on your first post. Spend some time thinking about what purpose your blog will serve before you start drafting. This will help you introduce the blog to new or existing fans of your brand. For example, maybe this blog will announce new products that your business is producing. Or maybe it’s going to be a new way for you to share recipes from your kitchen. Or perhaps you’re going to use your blog to document photos and videos from your upcoming road trip. Your blog can truly be whatever you’d like to be.
Write blog post

Add beautiful imagery

Once you have a draft of a first post done, use Image Blocks to add images or videos to the post as well. If you don’t have your own visual content to use, check out the Unsplash collection to add free stock photos to your posts. Or you can add premium photos from Getty Images for a small fee.
Add imagery

Organize your posts

To keep your posts organized, make sure you add categories and tags to the posts. Categories will divide the content into broader themes while tags serve as an effective way to help your current audience and future readers navigate your posts with more specificity. As you continue to add content, you’ll want to make sure every piece is easy to find.
Organize posts

03. Add more content

Plan your next posts

Whether you want to post on your blog monthly, weekly, or daily, you can create new posts and share them right away or you can schedule them for a particular time or date. You can even add other contributors to your blog so collaborators add their own posts.
Schedule posts

Review the SEO checklist

Adding to your blog regularly can also help with your website’s Search Engine Optimization, or SEO. It’s an easy way to update your site and Google tends to rank frequently updated sites higher.
SEO checklist

04. Spread the word

Share on social media

Now that your blog is up and running, it’s time to start telling everyone all about it. Love using social media? Add links to your accounts on your blog. Then simply share your latest blog post to Facebook, Twitter, LinkedIn, Pinterest, and Tumblr.

Create a newsletter

Consider using Email Campaigns to send your blog posts in newsletter form directly to your readers’ inboxes. You can add a Newsletter Block to your blog so readers can enter their emails and subscribe.
Subscribe to newsletter

Track your blog traffic

Once you start posting on your blog, keep track of your traffic by checking out Squarespace Analytics. You’ll be able to gain insight into your audience’s behavior, find out where your traffic is coming from, and see which blog posts are performing the best.
Track blog traffic
Starting a blog on Squarespace

A step-by-step guide to starting a blog

  1. Choose a template

    Find a design for your blog that reflects your personal style.

    Sample template
  2. Write your first blog post

    Start drafting, but remember: this is just the beginning.

    Write blog post
  3. Add more content

    Continue to write and share more of your story.

    Schedule posts
  4. Spread the word

    Share your blog using Squarespace’s suite of marketing tools.

    SEO checklist
Customer care advisors.
Customer care advisors.
We’ve got you covered, 24/7

Expert Customer Care

Need some help with your blog? Reach out to our Customer Support Team via email or live chat. They can help you find the perfect blog post layout, help you find your RSS feed, or help you tackle any other blog-related challenge.

More How-To’s

Our all-in-one platform is designed to help you bring your blog to life. From websites and online stores to marketing tools and analytics, Squarespace has everything you need to get online. Don’t have a Squarespace account? Start a free trial today. No credit card required.