Through her online therapy practice and social platforms, Sara Kuburic offers support to millennials who are navigating change — from celebratory milestones like graduation, to the excitement and stress of job hunting, networking, and career pivots. Kuburic aims to provide clarity and direction in a world where in-person events and face-to-face conversations are no longer the norm.
Kuburic talked with Squarespace about running a digital practice, her top tools for managing stress and anxiety, and why she’s encouraging her millennial clients to practice self-compassion throughout the pandemic.
SQUARESPACE: What inspired you to pursue a career as a therapist?
Sara Kuburic: I always knew I wanted to be a therapist. I think this stemmed from going through a number of life events (e.g., wars, immigration) that left me with many questions about human nature and suffering. I’ve witnessed a lot of pain in my surroundings and felt a strong motivation to learn how to help those around me.
SQSP: Your practice is all online. How do you ensure your clients’ digital experience feels as personal and connected as in-person sessions?
SK: I think that building connections online may sometimes require a bit more energy than building them in person. It’s important to be fully present, responsive, and expressive. Overall, I think the best way to ensure that a digital experience feels as personal and connected is to show up authentically.
SQSP: In the age of the internet, there are many social media accounts devoted to living our best lives and finding happiness. By contrast, you aim to use your platform to deliver practical, straightforward guidance. How do you determine what will resonate with your audience?
SK: I often ask myself, “Does this resonate with me? Do I connect intellectually and emotionally to what I am writing?” If the answer is no, I won’t post it. I will also often use my friends or family members to test my content if I am unsure — it’s a great way to receive feedback. A lot of it is trial and error, and overtime I have learned how my community likes to receive and engage with information.
SQSP: Many new and soon-to-be graduates are faced with a challenging and unpredictable job market. What support or advice do you have for young people during this time?
Effort and achievement both matter (regardless of how big or small)
Your identity is more than your job
Pave your own path (don’t try to re-enact someone else’s)
Define what success is for you
Find meaning and purpose in everything you do
Set realistic expectations
Be patient and gentle with yourself
SQSP: What are your top tools and techniques for managing stress and anxiety?
Eating nutritious food
Getting enough sleep
Moving your body
Getting fresh air
Being out in nature
Spending time alone
Enjoying hobbies (e.g. doing something creative, learning)
Connecting with a community/support system
Making to-do lists
SQSP: Is there a piece of advice or reminder you offer clients when they’re navigating uncertainty or life transitions?
SK: There is no ‘right way’ or ‘one way’ to navigate such times. Allow yourself to do it in a way that fits for you. Trust yourself. Surround yourself with people that love and support you. Suspend judgment and give yourself permission to feel compassion, patience, and grace during this difficult time. Remember, this won’t last forever.