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What Is a Website Template?

Whether you’re building a virtual portfolio, starting a blog, or launching an online store, using a website template can help you turn your dream site into a reality. 

Website templates are pre-designed layouts that allow you to arrange content onto a webpage to create a simple yet well-designed website. You can drag and drop elements like image blocks, photo galleries, logos, and more into the template to make it your own. The best part about it? With a website template, absolutely no coding experience is required to create a stunning website customized to your brand’s needs. 

Read on to learn more about how website templates work and the benefits of using templates, whether you’re a seasoned developer or building a website for the first time.

How do website templates work?

While creating a website from scratch might sound pretty daunting, using a template can serve as a helpful framework to start with. 

When choosing a website template, keep in mind the nature and purpose of your website as a whole. You can choose a template specifically designed for selling online, or showcasing artwork, or displaying blog posts. Once you’ve chosen a website template that’s tailored to your needs, you can decide how and to what extent you want to customize your website. 

You can stay as close to the original template design as you’d like, simply swapping out the demo content already present in the template with your own images and text. You can also venture outside the original design of the template by adding your own page content, color palettes, and fonts. 

What are the benefits of using a template? 

Templates as a design system

As a business owner, it’s important to customize your website template in a way that aligns your online presence with the overall branding of your business. Even if you are creating a personal website or online portfolio, the template you choose can act as a design system to help your content stand out. 

You can make the template your own by utilizing your own custom color palettes and fonts on your webpages. Incorporating brand colors and fonts into your website template will give your website a polished look that is consistent with your brand. 

Customization options

Because most website templates are designed with simplicity and ease-of-use in mind, absolutely no coding experience is required to create a website that looks both professional and visually stunning. 

However, for those who do have experiences with coding, website templates can still be a viable option to work with. Even when using a template you can access the underlying code of your webpage to modify the existing template or even create your own. 

If you’re ready to launch your online presence and think a template is the right way to go, Squarespace has plenty of options. You can browse our best-in-class template library, explore our curated designer color palettes and font packs, and more when you start your free trial today.

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